Burgundy Bae ("we", "our", or "us") operates the online clothing website located at https://burgundybae.in (the "Site") and provides various products, services, content, and tools (collectively, the "Services"). Burgundy Bae is powered by Shopify, which provides the eCommerce platform enabling us to deliver the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Services, including when interacting with us via Meta (Facebook/Instagram) Ads, Google Ads, and other online advertising tools.

By using the Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect or process the following categories of personal information, depending on how you interact with our Services:

a) Information You Provide Directly:

Contact Information: Name, email, phone number, billing and shipping address.

Account Information: Username, password, account settings and preferences.

Order Information: Purchased products, delivery details, payment method, transaction history.

Communication Content: Customer service interactions, product reviews, survey responses.

b) Information We Collect Automatically:

Device Information: IP address, browser type, operating system, device identifiers.

Usage Data: Clickstream data, pages viewed, time spent on pages, referring URLs.

Cookies and Tracking Data: Details collected through cookies, pixels (including Meta Pixel, Google Analytics), web beacons, and similar technologies.

c) Information from Third Parties:

Advertising Platforms: Data from interactions with ads on Meta (Facebook/Instagram), Google, or other third parties.

Social Media: If you engage with us via platforms like Facebook, Instagram, or Pinterest.

 

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2. How We Use Your Personal Information

We use your information for the following purposes:

a) To Provide and Operate Our Services:

Process and fulfill your orders.

Facilitate returns, exchanges, and customer support.

Manage your account and preferences.

b) For Marketing, Retargeting, and Advertising:

Send you promotional emails, SMS, and push notifications (with your consent where required).

Deliver targeted advertisements through platforms like Meta Ads, Google Ads, etc., based on your browsing behavior, purchase history, and interaction with our site.

Measure and analyze the effectiveness of our advertising campaigns (including using Meta Pixel and Google Analytics).

c) For Personalization:

Customize your browsing experience and product recommendations.

Remember your shopping cart and preferences.

d) For Security and Fraud Prevention:

Authenticate users.

Detect, investigate, and prevent fraudulent or unauthorized activities.

e) For Legal and Regulatory Compliance:

Respond to law enforcement requests.

Comply with applicable laws, including GDPR, CCPA, Indian IT Act (SPDI Rules), etc.

 

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3. Cookies, Tracking, and Online Advertising Technologies

We use cookies and similar tracking technologies to collect and use personal information for the following purposes:

Site Functionality: Maintain user sessions, preferences, and cart contents.

Analytics: Measure website traffic and performance (e.g., via Google Analytics).

Advertising and Retargeting: Show targeted ads on other websites and platforms using technologies like Meta Pixel, Google Ads Conversion Tracking, and others.

You can manage your cookie preferences using your browser settings.

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4. Disclosure of Your Information

We may share your personal information with:

Shopify: Our eCommerce platform provider.

Service Providers: Payment processors, logistics partners, IT support, cloud storage providers, marketing agencies.

Advertising Platforms: Including Meta (Facebook/Instagram), Google, and other partners for targeted advertising and analytics.

Affiliates: Our corporate family or group companies.

Legal Authorities: When required by law, regulation, or legal process.

In Business Transfers: Such as mergers, acquisitions, or sale of business assets.

We do not sell your personal information for monetary value.

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5. Your Rights and Choices

Depending on your location and applicable data protection laws (GDPR, CCPA, India SPDI Rules, etc.), you may have the following rights:

Right to Access / Know: Request a copy of the personal data we hold about you.

Right to Correct: Request correction of inaccurate personal information.

Right to Delete / Erasure: Request deletion of your personal data (subject to legal exceptions).

Right to Opt-Out of Targeted Advertising: You may opt out of targeted advertising via Meta, Google, etc., and unsubscribe from our promotional communications.

Right to Portability: Receive your data in a machine-readable format (where applicable).

Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

To exercise these rights, please contact us at shwetasatpute2199@gmail.com.

We may verify your identity before processing your request, as permitted by law.

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6. Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy.

Provide you Services.

Comply with legal, accounting, or reporting requirements.

Resolve disputes and enforce our policies.

Where permitted, we may retain certain data for internal analytics or for record-keeping obligations.

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7. Security Measures

We take reasonable administrative, technical, and physical measures to protect your personal data from unauthorized access, use, alteration, and disclosure.

However, no method of transmission or storage is completely secure. Please use caution when submitting personal information online.

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8. International Data Transfers

We may transfer your personal data to countries outside your jurisdiction, including the United States and Canada, where Shopify and some of our service providers are located.

Where required by law (e.g., GDPR), we rely on mechanisms like Standard Contractual Clauses (SCCs) to safeguard cross-border data transfers.

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9. Children's Privacy

Our Services are not intended for individuals under the age of 18 (or the legal age of majority in your jurisdiction).

We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us for deletion.

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10. Third-Party Links and Social Media

Our Services may include links to third-party websites, social media platforms, or tools (e.g., social login, sharing buttons).

We are not responsible for the privacy practices of these third parties. Please review their privacy policies before sharing your information.

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11. Additional Rights for Indian Users (SPDI Rules Compliance)

For users in India, we comply with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules).

You may contact us with grievances regarding your personal information at:
Email: wecare@burgundybae.in or via Chat Support

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12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings.

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13. Contact Information

For any questions, data subject requests, or privacy concerns, contact us at:

Email: wecare@burgundybae.in or via Chat Support